Steve Wevodau

InsWeb and Leads360 Announce Key Product Integration

Posted by Steven Wevodau

SACRAMENTO, Calif.–(BUSINESS WIRE)–InsWeb Corporation (NASDAQ:INSW), a leading online insurance marketplace operator, and Leads360, a top-rated online lead management system provider, announced today that they have partnered to integrate InsWeb’s AgentInsider® Lead Program with Leads360’s platform. Insurance agents who utilize Leads360 will be able to have auto, home, and term life insurance leads that are purchased from AgentInsider populated automatically into the Leads360 system, saving agents considerable time and effort.

“InsWeb is focused on constantly enhancing the efficiency of the AgentInsider Lead Platform,” said Adam Cherubini, Senior Vice President of Client Development at InsWeb. “Because Leads360 is such an innovator in the lead management space, partnering with them allows us to continue to provide a cutting-edge, comprehensive solution to our participating agents.”

AgentInsider was launched by InsWeb in September of 2005 to enable local agents to leverage InsWeb’s online marketing power and gain access to consumers shopping for insurance at InsWeb. Designed with the local agent in mind, the AgentInsider Lead Program gives each agent control over price, territory, volume, and the profile of the consumers they seek. Almost three million high-quality Internet leads have been delivered to local agents through the AgentInsider Lead Program.

“InsWeb’s AgentInsider is one of the top lead providers in the insurance market, and has a solid base of captive and independent agents using their services,” said Dan Morefield, CEO of Leads360. “Integrating with InsWeb’s AgentInsider Lead Program is a necessary step in our drive to provide the best insurance lead management program out there.”

About InsWeb

Founded in 1995 and headquartered in Sacramento, CA, InsWeb (NASDAQ:INSW) Corporation operates a top-rated online insurance marketplace. InsWeb’s primary Web properties include InsWeb.com, where consumers can view independent research and quickly compare actionable insurance quotes from multiple providers, and AgentInsider.com, a leading online marketing source for insurance agents. For more information about InsWeb, visit www.insweb.com.

About Leads 360

Leads360 is the market and technology leader in Web-based customer acquisition and lead management solutions. The company enables buyers and sellers of consumer Internet leads to achieve unparalleled return on investment. Clients can realize maximum lead value through purpose-built technology, success-driven training, a highly responsive support team and superior intelligence surrounding lead performance. Leads360 currently manages more than 14,000,000 leads and serves over 500 clients in the most competitive business-to-consumer industries. For more information, visit www.leads360.com.

 

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